StraightForward Services

As product management and marketing professionals, we know how limited your time can be and how challenging meeting the day to day demands are. We developed STRAIGHTFORWARD TOOLS to provide a low cost, practical set of tools to real world product managers and marketers. To augment these tools, we developed a series of short, affordable and practical workshops on the following key topics. Each workshop is designed to educate as well as produce deliverables specific to your organization and products - to be productive as you learn new techniques and tools.


"I want to express my sincere appreciation for the AcceleGlove product workshop yesterday. It was professional, educational and organizationally invaluable to our (ATinc & IDRT) ability to launch and sustain the AcceleGlove product."

Jack Vice, CTO, Anthrotronix

Product Management and Marketing Workshops:

1 Day Workshop - New Product Business Case and Go to Market 

                Techniques and tools for conducting Competitive Analysis - developing clear differentiation

                Techniques and tools for Cost and Profitability Analysis

                 Developing the Business Case and Go to Market Plans - including market positioning

1 Day Workshop - New Product Launch Planning

                Readiness Planning - Sales, Marketing, Fulfillment, On-going Support

                Developing a comprehensive Product Launch Plan

1 Day Workshop - Roadmap and Release planning


                Techniques and tools for conducting competitive analysis - developing clear differentiation

                Techniques and tools for feature prioritization and trade-off analysis

               How to best optimize limited

               How to best communicate trade-offs to management

                Developing and communicating long term and short term roadmaps   

Workshop Costs - $2500.00/day.

                Delivery can be web based or on-site. On-site does not include travel costs.

                Up to 5 people per workshop

                Uses your own markets/products as input to the workshop

                All participants receive a copy of the  PMM StraightForward Tools toolkit

Custom Workshops and Consultative Services - Email Us: