StraightForward Products

STRAIGHTFORWARD Tools Version 4.0, provides you with more than just document templates, we provide many comprehensive planning and analysis tools that are proven to deliver results.

  • Improve feature prioritization, roadmap planning and cost analysis
  • Improve competitive analysis, product positioning and messaging
  • Improve lead generation and lead to sale tracking  
  • Develop comprehensive business cases and go-to-market plans
  • Save time and enhance the quality of your deliverables
  • Improve SEO optimization and paid search

ALL of these tools are INCLUDED!

2.5 Minute Video Tour...

Product Management and Marketing Toolkit

StraightForward Tools  Version 4.0

Free Lifetime Upgrades Instant Download

Toolkit Alone

(Includes embedded text based instructions


Toolkit with Access to Online Tutorial and Best Practice Videos


Stay Organized

  • Templates are organized by phase
  • Easily access templates via desktop browser
  • Modify document headers and footers easily

Phase 1: Business Planning/Analysis

  • Competitive Analysis Tool(Excel)
  • Cost and Profitability Analysis Tool(Excel)
  • Messaging and Positioning Guide(Word)
  • PR and Media Planning and Tracking (Excel)
  • Marketing Program Planning & Tracking(Excel)
  • Business Case and Go-To-Market Plan (Word)

Phase 2: Product Planning/Management

  • Feature LOE and Cost Analysis(Excel)
  • Product Requirements (Word)
  • Engineering Change Request (Word)
  • Beta Schedule Planning and Management
  • Feature/Benefits Guide (Word)
  • Roadmap Communications (PowerPoint
  • Product Launch Plan (Excel)

Phase 3: Marketing and Sales Collateral

  • Opportunity Qualification Sheet(Word)
  • Case Study(Word)
  • Brochure(Word)
  • Technical Data Sheet(Word)
  • Sales Presentation Outline (PowerPoint)
  • SEO and Social Marketing Plan
  • Press Release - Product Specific(Word)
  • Press Release - Customer Specific(Word)
  • General Availability Announcement(Word)
  • Customer Proposal/Quote(Word)
  • Facts and FAQs
  • Trade Show Logistics (Excel)
  • Win/Loss Report(Word)

Compatible with Windows XP or later and Office 2003 or higher.

MacIntosh Version available- please request via e-mail to:

Standard Contracts/Agreements

  • Beta Program Agreement (Word)
  • Master Software License Agreement (Word)
  • Click-Wrap End-User Agreement (RTF)
  • Mutual Non-Disclosure Agreement